Problem, Concept & Initial Designs
Lack of choice/variety of non alcoholic beverages sold in bars/restaurants. The “Non” mocktail seltzer brand is a choice for. those unable or uninterested in drinking alcohol in any setting.
This brand is “The Adventurer”, backed by a hunger for new experience, finding joy in being. bold and taking risks.
The original design concept started as simplistic, pastel designs.
Final Style Guide
The objective of the NON Mocktail Seltzer is to provide a nonalcoholic beverage option to those of age unable or uninterested in drinking alcohol. NONs provide the same feel, taste, and refreshment of an alcoholic seltzer or cocktail, while still allowing coherence, and awareness in fun social settings.
