USC Women’s Soccer Stadium Concrete Concourse

With the theme of PLAY in mind, develop an immersive experience for the Concrete Concourse area at Eugene Stone Stadium for fans attending the USC Women’s Soccer games for the Fall 2023 season.

This project you to think about how humans might INTERACT with the work developed, and create the systems for them to do so. You are part of a design TEAM in this project using assets and dreaming about their implementation. When beginning this project, we had to think about the layout and usage of this concrete concourse area of the USC soccer stadium.

Problem Statement & Process

Final

The vinyl wrap design creates a walk through experience that engages fans in the soccer stadium. This design is not only pleasing to look at, but highlights the passion that these players have towards the sport. This vinyl wrap is designed to flow along the whole wall of the inside concrete area, so that the people walking through are able to continuously see these designs.

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